Piers Morgan Strips For Burgers

Hold your breakfasts down, people. Piers Morgan wants to show you his chest hair. The not-exactly-buff British TV talent show judge shows David Beckham just how to do the topless modelling thing in this new ad for a Burger King scent called “Flame” — although the phrase “fake publicity stunt” is ringing loudly in our ears.

Posing seductively before an open fire, any woman would find it hard to resist a man covering his modesty with a velvet drape, wearing a large medallion around his manly torso, and smelling of fast food. (Heave!) One extra thought: What did he look like before the airbrush? [Photo: Crispin Porter  Bogusky/Burger King]